Shoptaki
Unifying and securing data in a digital ecosystem.
Tapply is a social networking application that helps you leverage your network to find solutions. Since users are going through trusted connections, this helps save time and eliminate guesswork when asking for or receiving help. Engaging is as easy as a simple swipe. My goal at Tapply was to explore new options for ‘engaging with requests’ and ‘creating a post’ experience.
CLIENT
Shoptaki
ROLE
Research, Product Strategy, UX Design, Prototyping, Mobile App Design
DURATION
3 week sprint



Key components for the redesign.
The existing onboarding experience when tested confused users leading them to question how their data would be kept safe. Many expressed that they would not continue with the product.
Realizing how many unanswered questions there were, it was clear what the new design should encompass.


Extra security steps to ensure safety of data
The incentive of Shoptaki is that it is password free. Only through biometrics and the second step, authentication code to your email, is the only way to access your account. With this method, your information is highly secure.
This is explained through the onboarding, which gave users more clarity and trust.
Next steps to help users move forward
The previous design was missing the action steps to have users complete their account. Without doing so, the features of the app would be limited.
To make sure users had full access, additional information and tooltips were provided to help users understand why the next step can support their goals. With the previous onboarding, users weren’t sure what to do after signup. Helping them move forward with clarity increased the likelihood of users completely setting up their account.


Next Steps & Learnings
In the end, usability testing was conducted on the new onboarding, and provided results that users would and felt more comfortable in using the app compared to doubt and confusion in the previous design.
For next steps, as the application involves handling personal data for features like finance and messaging, gauging user comfort is paramount. While the enhanced onboarding has positively impacted users' sense of security and willingness to use the product, we must assess whether it adequately addresses their overall willingness to start adding finances and the like.
Benefits will be explained in plain language from a users perspective to effectively communicate value propositions.
The benefits in the previous onboarding had users still questioning what terms like SmartID and SmartChain meant.


